Evaluation: Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media?

Evaluation: Question 2 - How does your media product represent social groups?

Below is my answer to evaluation question 2: How does your media product represent social groups?

 

I decided to answer this question using a poster that I created in Canva.com



 

Evaluation: Question 3 - What kind of media institution might distribute your media product and why?

Evaluation: Question 4 - Who would be the audience for your media product?

All media products should have an audience in mind upon creation. Doing this will have a significant impact on all the decisions that are made about the content and design of the product. Media products use demographics and VALs to determine who their audience is and to understand as much as they can about them. (Link to demographics definition: http://image.slidesharecdn.com/demographicsandpsychographics-130205082846-phpapp02/95/demographics-and-psychographics-2-638.jpg?cb=1360052961)

As a part of the planning process for my magazine I created a readership profile similar to the NME profile. I did this in order to understand more about my target audience.


The core audience for my magazine is mainly male (80% male, 20% female) aged 16 - 45 years old. The social grade of my audience would be ABC1, and their most likely VALs group would be makers (Link to VALs definitions: http://mediastudies4school.blogspot.co.uk/2012/03/vals-with-defintitons.html). The sub-culture of heavy metal fans (metalheads) are very likely to be within the audience do to the nature of the content. Other media texts they may already use could include: Metal Hammer, Classic Rock, Terrorizer.

I have selected this group as my audience because the primary genre of music that my magazine focuses on is metal. This genre of music most often attracts a male audience, and was once more associated with older males but has begun to make a larger influence on young people. Despite this, females who partake in metal music may also be interested in buying the magazine. They will need to have the funds to purchase the magazine, thus placing them in the ABC1 social grade. They are likely to be makers because of the culture associated with metal music and the messages this genre sends out.

Evaluation: Question 5 - How did I appeal to and attract my target audience?

Before producing my magazine, I conducted some audience research in order to find out what my audience would like to see in my magazine. This can be found on my blog at:

http://jb9672.blogspot.co.uk/2015/11/mood-board.html 
http://jb9672.blogspot.co.uk/2015/11/readership-profile.html

Once I had the final drafts of my magazine pages I conducted an audience feedback survey using surveymonkey.com, in which I showed my magazine pages to members of my target audience and asked them to complete an online survey that I had created. The results of this survey can be found on my blog at:

http://jb9672.blogspot.co.uk/2015/12/audience-feedback-survey.html

I then evaluated the results of my survey. I did this through Microsoft PowerPoint and saved it as a movie which is presented below.

Evaluation: Question 6 - What have you learnt about new technologies from the process of constructing this product?

I have answered this question through creating a presentation on prezi, which I have embedded below.

Evaluation: Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?